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Many of the greatest pleasures we treasure at SORA - basking in the sun, swimming in the ocean, the cool mountainous air - come from our planet.  As a business, and as consumers, it's our responsibility to be mindful about how our lifestyle choices affect this planet. We need to start now and change starts with us. The good news is, change can come in the form of small choices, and small choices can make a big impact.  Collectively, our actions are powerful. 


We’ve spent a lot of time looking into how we can produce our towels in the most sustainable way possible. Our towels are made from 85% recycled materials, with each towel containing about 8 recycled plastic bottles. The fabric we use have been certified by the internationally recognized Global Recycle Standard, which verifies the recycled content in the fabric as well as the responsible social, environmental and chemical practices used in production. You can be assured that your towel is made to the best standards, ethically and in quality.



We try to be mindful of how our products are made, right down to the packaging. Our cotton drawstring bags are biodegradable, and made from 100% organic cotton. We love to see our customers carrying their towels in their bags, and even reusing the cotton bags for other purposes.  The paper packaging that wraps around our towel is kraft paper made from recycled wheat straws, and we've sourced recycled paper for our business cards


As we grow as a company, we're constantly looking for new ways to lessen our carbon footprint, whether that's through investing in the right technology or working with partners that offer green solutions. If you have any suggestions, or would like to work with us, we’d love to hear from you. We’re in this together!  

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